TECHSTACK

Adidas

Germany · Sportswear brand

What they implemented

2025 · AI & machine learning

AI oversight continued at board level; public reporting reviewed does not name a major consumer-facing AI product.

2024 · AI & machine learning

Internal productivity

Reported AI-powered employee-experience solutions, recognized with an Employee Experience award.

2023 · AI & machine learning

Board explicitly reviewed AI opportunities and risks for adidas.

Germany · Sportswear brand

China · Sportswear brand

Japan · Sportswear brand

United States · Sportswear brand