Hugo Boss

2026 technology activity

2026 · AI & machine learning

2025 annual-report strategy continues into 2026: systematic AI application is positioned as a strategic opportunity across the value chain.

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2025 technology activity

2025 · AI & machine learning

Predictive AI

Design · Forecasting · Inventory · Logistics

AI increasingly embedded in design/product creation, sourcing, demand forecasting, marketing, inventory, distribution and logistics.

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2024 technology activity

2024 · AI & machine learning

Reported use of AI along the value chain under its Lead in Digital strategy.

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