2025 technology activity
2025 · AI & machine learning
Generative AI · Digital humans
Content production
Released first imagery featuring generative-AI digital twins in a denim campaign.
TECHSTACK
H&M
Sweden · Fashion brand
Parent group: H&M Group
Tech map
AI & machine learning
- Generative AI
- Digital humans / synthetic models
- Digital humans
Content production
What they implemented
Timeline
Sources
- 2025 technology activity
official company · 2025
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H&M Group
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