H&M Group

2025 technology activity

2025 · AI & machine learning

Generative AI · Digital humans

Content production

H&M released campaign imagery using generative-AI digital twins as a creative-production experiment.

Source

2024 technology activity

2024 · AI & machine learning

Published responsible-AI approach; AI, analytics and data used across operations to optimize decisions and customer experience.

Source

2023 technology activity

2023 · AI & machine learning

Advanced Analytics & AI remained embedded in the group's Business Tech model; public documents reference AI-driven decision support.

Source